"If everyone is thinking alike, then no one is thinking."

It was Benjamin Franklin who said that.

The first step in reaching your advertising goal is to get noticed. We know, fitting in feels good. It’s comfortable. “If we are going to compete with everyone else in our market, we have to do what they are doing,” you say. Leave trying to fit in to the lemmings…now is the time to be different.

At Square Spot, we create advertising that makes people stop and pay attention. What’s our secret? Before we pick up a pencil for our first sketch (yes, we still do that) we assess the advertising of your competitors. It’s as simple as that. We believe that being informed is the best tool we have in being able to craft successful and unique advertising messaging.