Voice. Content. Format. Pace.
We consider a magazine redesign a "thinking project." Of course we think about the fun design stuff—typefaces, graphics, color palettes, photos. But first we take the time to analyze content and structure of the existing magazine to see what is working and what isn't. For us, the process is about improving both the look and the functionality of your magazine. A well structured (and well designed) magazine should provide a tempo that allows for moments of engagement and moments of reflection. For us, your magazine isn't just a publication—it's an experience.